The Optimum Fonts For a Pro Business Plan

The most important document your business can have, regardless of whether your business is a limited liability company, owned by a sole proprietor, a corporation, or a partnership is your business plan, as it examines and defines your business objectives, operations, and sources of income. Your business plan has many purposes, one such purpose may be raising capital to fund your business. Even though you may decide to keep and fund your venture completely on your own, you should still design a business plan as professionally as possible as you may need to share it with someone in the future.

Let’s Talk about Fonts

It wasn’t that many years ago when the only font we had available was the one that came with that old trusty IBM typewriter. Now, with windows, macs, and even linux we’ve got an incredible selection of fonts. Well folks, just because we’ve all these fonts does not mean it’s a good idea to use em. When it comes to business plans, it’s best to follow the KISS principal (Keep It Simple Stupid!) after all, we want our lawyer, investor, or accountant to be focused on the content of our plan rather than it beautiful design. The most common fonts for a business plan are the tried and true ones: Times New Roman, Arial and Georgia (I have to say I have a strong preference for Georgia).

Section Titles

We’ll we’ve chosen the font for our plan, we’re doing good let’s not get crazy here. Your section titles need to be the exact same font as the rest of your business plan. The entire plan should have a sense of consistency about it. You do, on the other hand, want your section titles to draw attention. For our section titles we’re going to want to slightly increase the font size (as a general rule 2 to 4 pixels larger than the rest of your text), as well as bolding the title. This will keep your plan uniform as well as making your titles stand out, which will give your document a more professional look.

Make Your Plan Easy On The Eyes

A business plan can be a rather lengthy document, don’t try to shrink that carefully prepared plan by using a tiny font. We may potentially want people to read through our plan, so make sure they are able to do so free of eyestrain and headaches. The general text of your business plan should have a font size between 11 and 14, which suggests that our section headings should have a font size around 13 to 18 using the 2 to 4 pixel rule. These size suggestions should make our plan easy on the eyes and keep the size of our document manageable.

Drawing Attention

Remember, we want a nice consistent layout, so when it comes time to emphasize a point within the text of your business plan don’t start playing around with the font you’ve chosen. The only changes you need to make to draw someones attention is to use some bolding, underlining, or italicizing on your attention-getting word or phrase. Also, don’t be afraid to use bullets or a numbered list to emphasize a linear process or a group of ideas.

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